Booking Holdings Inc. (NasdaqGS:BKNG) currently has a Value Composite score of 60. The Value Composite One (VC1) is a method that investors use to determine a company’s value. A company with a value of 0 is thought to be an undervalued company, while a company with a value of 100 is considered an overvalued company. The VC1 is calculated using the price to book value, price to sales, EBITDA to EV, price to cash flow, and price to earnings. Similarly, the Value Composite Two (VC2) is calculated with the same ratios, but adds the Shareholder Yield. The Value Composite Two of Booking Holdings Inc. (NasdaqGS:BKNG) is 51.

Investors may be looking ahead to the next round of company earnings reports. Following the numbers may assist investors when attempting to do stock research. Many investors will closely follow the results to see how far off they are from the most recent analyst estimates. Analysts may be busy updating estimates before and after company earnings reports. Investors have the option of following analyst projections in order to help gauge how the sell-side is viewing company prospects. Many investors will also choose to follow analyst buy, sell, and price target recommendations. Ever wonder how investors predict positive share price momentum? The Cross SMA 50/200, also known as the “Golden Cross” is the fifty day moving average divided by the two hundred day moving average. The SMA 50/200 for Booking Holdings Inc. (NasdaqGS:BKNG) is currently 0.90839. If the Golden Cross is greater than 1, then the 50 day moving average is above the 200 day moving average – indicating a positive share price momentum. If the Golden Cross is less than 1, then the 50 day moving average is below the 200 day moving average, indicating that the price might drop.

The Return on Invested Capital (aka ROIC) for Booking Holdings Inc. (NasdaqGS:BKNG) is 0.375233. The Return on Invested Capital is a ratio that determines whether a company is profitable or not. It tells investors how well a company is turning their capital into profits. The ROIC is calculated by dividing the net operating profit (or EBIT) by the employed capital. The employed capital is calculated by subrating current liabilities from total assets. Similarly, the Return on Invested Capital Quality ratio is a tool in evaluating the quality of a company’s ROIC over the course of five years. The ROIC Quality of Booking Holdings Inc. (NasdaqGS:BKNG) is 12.208832. This is calculated by dividing the five year average ROIC by the Standard Deviation of the 5 year ROIC. The ROIC 5 year average is calculated using the five year average EBIT, five year average (net working capital and net fixed assets). The ROIC 5 year average of Booking Holdings Inc. (NasdaqGS:BKNG) is 0.385655.

Investors often have to figure out how aggressive they want to be when getting into the stock market. There are individuals who may have had some initial success based on random luck, but diving without preparation can leave investors on the short end of the stick in the long run. Investors may be tempted by the next hot stock that is being talked about around the water cooler. Investors might not realize how risky a certain stock may be, and they may find out that the over performer has already made the run. Doing all the homework may involve tracking technicals, fundamentals, current economic data, and earnings releases. Putting in the time to do the proper research may help the investor see profits down the road.

In taking a look at some other notable technicals, Booking Holdings Inc. (NasdaqGS:BKNG)’s ROIC is 0.375233. The ROIC 5 year average is 0.385655 and the ROIC Quality ratio is 12.208832. ROIC is a profitability ratio that measures the return that an investment generates for those providing capital. ROIC helps show how efficient a firm is at turning capital into profits.

**Shareholder Yield**

We also note that Booking Holdings Inc. (NasdaqGS:BKNG) has a Shareholder Yield of 0.032349 and a Shareholder Yield (Mebane Faber) of 0.06204. The first value is calculated by adding the dividend yield to the percentage of repurchased shares.

The second value adds in the net debt repaid yield to the calculation. Shareholder yield has the ability to show how much money the firm is giving back to shareholders via a few different avenues. Companies may issue new shares and buy back their own shares. This may occur at the same time. Investors may also use shareholder yield to gauge a baseline rate of return.

Booking Holdings Inc. (NasdaqGS:BKNG) has a current MF Rank of 3612. Developed by hedge fund manager Joel Greenblatt, the intention of the formula is to spot high quality companies that are trading at an attractive price. The formula uses ROIC and earnings yield ratios to find quality, undervalued stocks. In general, companies with the lowest combined rank may be the higher quality picks.

We can now take aquick look at some historical stock price index data. Booking Holdings Inc. (NasdaqGS:BKNG) presently has a 10 month price index of 0.76032. The price index is calculated by dividing the current share price by the share price ten months ago. A ratio over one indicates an increase in share price over the period.

A ratio lower than one shows that the price has decreased over that time period. Looking at some alternate time periods, the 12 month price index is 0.88602, the 24 month is 1.09193, and the 36 month is 1.47616. Narrowing in a bit closer, the 5 month price index is 0.90458, the 3 month is 0.94142, and the 1 month is currently 0.90551.

**QI Value**

Shifting gears, we can see that Booking Holdings Inc. (NasdaqGS:BKNG) has a Q.i. Value of 36.00000. The Q.i. Value ranks companies using four ratios. These ratios consist of EBITDA Yield, FCF Yield, Liquidity, and Earnings Yield. The purpose of the Q.i. Value is to help identify companies that are the most undervalued. Typically, the lower the value, the more undervalued the company tends to be.

**Gross Margin score**

As we move into the second half of the year, investors may be wondering what’s in store for stocks. During the summer months, markets are typically a bit more subdued. Investors might be looking to get positioned for whatever is coming. Many feel that the bull market may be losing steam, while others believe that there is plenty of room for the market to cruise higher. Market conditions can change quickly, and being prepared for the worst may help ease the burden if the tide turns unexpectedly.

Investors may be scouring the exchanges for the next breakout stock. With the next earnings season in focus, investors will be keeping their eyes open for names that have upside potential. Tracking earnings results can help the investor see how healthy the company is. Investors may choose to research companies that produce large earnings beats. Taking the time to fully research the fundamentals can help the investor start piecing together the puzzle. Although many investors may not feel comfortable making trades around earnings, they can prepare for the aftermath and set up a plan to proceed once the market settles.

**FCF Yield**

The FCF Yield 5yr Average is calculated by taking the five year average free cash flow of a company, and dividing it by the current enterprise value. Enterprise Value is calculated by taking the market capitalization plus debt, minority interest and preferred shares, minus total cash and cash equivalents. The average FCF of a company is determined by looking at the cash generated by operations of the company. The Free Cash Flow Yield 5 Year Average of Booking Holdings Inc. (NasdaqGS:BKNG) is 0.038128.